As Thailand professional brand of Home Electronic Appliance, we continuously delight customers with our quality products and professional service.

Our Journey

         HIFI Orient Thai public company is established since 1992 which operations are the Marketing and Distribution of Consumer Electronics Appliance, Household Appliance and IT products which now operates for over 2 decades. We are a leading Thailandís brand of consumer products under the brand of ďACONATIC". From the past, we started from small business of selling Audio/Video products especially expert in DVD and Speaker. We continued expand itís product portfolio in TV segment and Home appliances such as Air Cooler, Portable air conditioner, refrigerator and cookware. We joined the government projects such as OTPC and Set Top Box. The company aims to be leader Thailandís brand in TV market Our history experience from the past till present



         Our mission to dedicate to providing goods and services to serve customer expectation, build up relationship with our business partner as well as create the good workplace for our employee.

Our business value

         We as a Thai company which has own trademark of ďACONATICĒ focus on selling electronic household products to serve consumer lifestyle. We have a subsidiary, AE Technology company limited, which has operation of manufacturing for HIFIís products


In Thailand, consumer electronic appliance has a high competition. There are many international brands lead in the market. Our products are not high-end technology or high innovation. We are ďACONATICĒ Thailand brand which has a positioning for ďvalued for moneyĒ. Our products are designed to address the needs of consumer and focus on good quality and service with reasonable price for Thai consumers.


GO for Growth

        From 2014, HIFI more focus on sale TV including Set Top Box and TV accessories. With our effort of research and development from our local staff together with global partner for supply panel and material, we build up TV with features and functions to satisfy consumer needs with reasonable price for Thailand Mass market. Currently, we continue on adjust some functions match with CLMV market. With our build up in ACONATIC brand, we are currently rank on number one Thailand TV brand


Retail unit sales of ACONATIC TV during last 4 years


        To prove our product quality, we are accredit and assurance of many agents such as Thailand Trust Mark from the Department of International Trade Promotion, Ministry of Commerce . Consumer can ensure in our trusted quality and be confident in getting the best quality of goods and services we offer


Experience in our product through our Team

         We know that consumer needs and find some help or services. We are pleased to share wonderful product experience through our personal consultant (PC) more than 500 staffs at more than 300 selling points. We also provide product knowledge and services to consumer through our PC team, Customer Service team and our Social Networking.


Experience in our product through our Distribution Channel

         One of our greatest strengths is our presence in more than 300 outlets network through both Modern trade and Traditional trade channel.


Our management structure


Our Culture